The Operating System
for the Modern Cycling Studio
Latida is an enterprise-grade indoor cycling platform that connects the Apple Watches your riders already wear with the bikes you already own to live, gamified displays. Built by an instructor for operators.
Get in touchBuilt for how studios actually run
Latida unifies rider experience, instructor tools, and operational visibility into one platform. Hardware-agnostic by design.
Stop managing hardware. Start motivating members.
Latida's architecture allows you to meet members where they are. No proprietary chest straps. Members can use any HR device that broadcasts ANT+ or Bluetooth including Apple Watch and popular Garmin wearables. Latida also plays beautifully with all indoor bikes which broadcast in either ANT+ or Bluetooth, ensuring a seamless experience across the brand.
The class ends at 60 minutes. The engagement doesn't.
Keep your community hooked long after they unclip. Through the dedicated iOS and web apps, riders can track their personal records, view detailed ride history, and participate in automated studio challenges. By putting their progress right in their pockets, you transform a single workout into a visual, data-driven streak they simply won't want to break.
Built by an instructor, so your instructors can just press play.
Group fitness software shouldn't be a burden or additional task for busy instructors. Designed from the instructor's bike, Latida was built to address the shortcomings and blindspots of the competition. Latida runs on hardened, enterprise-grade infrastructure to ensure absolute reliability. The automated workout building tools and Spotify/Apple Music integration give instructors the ability to focus entirely on the music, the riders, and delivering an unforgettable experience, not IT support.
Turn every sweaty post-ride high into friction-free marketing.
Turn your riders into your most powerful digital billboards. The second the class ends, our automated delivery system instantly sends members "Spotify Wrapped" style SMS stat cards, personalized AI-generated progress narratives, and seamless Strava uploads. By handing them highly sharable content at the exact moment they feel the most accomplished, you generate organic, word-of-mouth marketing without spending a dime on ads.
Turn workout data into actionable operational insights.
Shift from guessing to knowing. Whether you are managing a single room or overseeing 100 locations, Latida aggregates your ecosystem's performance into a clear, top-down view. Track which classes drive the highest engagement using our inclusive, effort-based Latida Score, monitor challenge completions, and pinpoint your strongest retention metrics so you can make data-backed decisions that protect your bottom line.
Your brand. Powered by Latida.
We build the engine; you own the experience. Unlike third-party platforms that hijack your studio's screens to promote their own logo, our enterprise tier offers true white-labeling. From the custom in-class displays to the iOS app and post-ride emails, the entire digital ecosystem features your branding, your colors, and your community. Deliver a bespoke, world-class tech experience without the custom-build price tag.
Built from inside the studio
Latida is built by an active cycling instructor and studio operator. Every feature solves a problem we've lived with — bike maintenance that slipped through the cracks, instructors burning hours on workout prep, rider engagement that dropped off after class, members frustrated with proprietary hardware purchases.
The platform has been in active production use across multiple studios for months. Post-class email open rates hold at 92%, compared to a fitness industry average of around 21%. The data shows up because the product was built to actually be used.
We're not selling rider-facing experience tech. We're building the operational platform underneath it — the layer most fitness software treats as someone else's problem.
Let's talk
We work with multi-location operators evaluating their connected fitness stack. If that's you, get in touch.
ronnie@latida.co