Classes your riders can't stop talking about.
Tech you never have to think about.
Latida turns the bikes you already own and the wearables your riders already trust into a live, competitive studio experience. Plus, every rider gets the story of their ride sent to their phone before they even reach the parking lot.
Built by an instructor, for operators.
Book a DemoGyms lose roughly a third of their members every year.
— per the Health and Fitness Association.
And the members who leave for boutique cycling studios aren't leaving for better bikes — yours are as good as theirs. They're leaving for the experience wrapped around the bike: live competition, visible progress, a story after every ride. Boutique studios keep members at rates traditional gyms don't touch. That gap is the leak in your P&L.
Latida brings that exact boutique experience into your gym.
We turn the bikes you already own and the wearables your members already trust into a live, premium class experience — leaderboards on the big screen, effort on their wrist, and the story of their ride on their phone before they reach the parking lot. You upgrade your studio's entire vibe without spending a dollar on new equipment.
Built by an instructor, for operators.
Apple Watch and Garmin supported. No proprietary hardware required.
Up and running in three steps.
- 1Book a demo — see a live class, not a slide deck.
- 2We connect your room — your bikes, your members' wearables, no new hardware.
- 3Your members feel it in the first class — and get their story after it.
The Operating System for the Modern Cycling Studio
The class ends at 60 minutes. The engagement doesn't.
Keep your community hooked long after they unclip. Through the dedicated iOS and web apps, riders can track their personal records, view detailed ride history, and participate in automated studio challenges. By putting their progress right in their pockets, you transform a single workout into a visual, data-driven streak they simply won't want to break.
Turn every sweaty post-ride high into friction-free marketing.
Turn your riders into your most powerful digital billboards. The second the class ends, our automated delivery system instantly sends members "Spotify Wrapped" style SMS stat cards, personalized AI-generated progress narratives, and seamless Strava uploads. By handing them highly sharable content at the exact moment they feel the most accomplished, you generate organic, word-of-mouth marketing without spending a dime on ads.
Turn workout data into actionable operational insights.
Shift from guessing to knowing. Whether you are managing a single room or overseeing 100 locations, Latida aggregates your ecosystem's performance into a clear, top-down view. Track which classes drive the highest engagement using our inclusive, effort-based Latida Score, monitor challenge completions, and pinpoint your strongest retention metrics so you can make data-backed decisions that protect your bottom line.
Built by an instructor, so your instructors can just press play.
Group fitness software shouldn't be a burden or additional task for busy instructors. Designed from the instructor's bike, Latida was built to address the shortcomings and blindspots of the competition. Latida runs on hardened infrastructure to ensure absolute reliability. The automated workout building tools and Spotify/Apple Music integration give instructors the ability to focus entirely on the music, the riders, and delivering an unforgettable experience, not IT support.
Stop managing hardware. Start motivating members.
Latida's architecture allows you to meet members where they are. No proprietary chest straps. Members can use any HR device that broadcasts ANT+ or Bluetooth including Apple Watch and popular Garmin wearables. Latida also plays beautifully with all indoor bikes which broadcast in either ANT+ or Bluetooth, ensuring a seamless experience across the brand.
Your brand. Powered by Latida.
We build the engine; you own the experience. Unlike third-party platforms that hijack your studio's screens to promote their own logo, our enterprise tier offers true white-labeling. From the custom in-class displays to the iOS app and post-ride emails, the entire digital ecosystem features your branding, your colors, and your community. Deliver a bespoke, world-class tech experience without the custom-build price tag.
Every month the room stays quiet, the leak continues.
Members who compete, see their progress, and get their story after every ride don't drift away. Retention isn't a software line item — it's the P&L.
Book a DemoLet's talk
Curious about how we can upgrade the experience and eliminate the friction in your studio? Let's connect.